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Shaping a New Economy

Vietnam Sports Economy Summit 2026

Morning of 27 March 2026 · Meliá Hanoi

MilestoneOpening up growth

300+delegates
13speakers
5sessions
138news stories
The hall at VSES 2026
The hall at VSES 2026

Overview

Minister of Culture, Sports and Tourism Nguyễn Văn Hùng opened and closed the Summit. Also attending were Standing Deputy Minister Lâm Thị Phương Thanh, Deputy Minister Hoàng Đạo Cương and Nguyễn Danh Hoàng Việt, Director General of the Sports Authority of Vietnam. It launched the Vietnam Sports Economy Report 2026, the first report dedicated to the sports economy, and widened the debate to markets, investment and policy.

It fell on the 80th anniversary of Vietnam’s Sports Day (27 March 1946 – 27 March 2026), under the direction of the Ministry of Culture, Sports and Tourism.

Outcome

Minister Nguyễn Văn Hùng set out plans to amend the Sports Law with a chapter on the sports economy, and to submit a Sports Economy Strategy to 2045 within 2026.

At a glance

Date and venue
8:00, Friday 27 March 2026, Meliá Hanoi
Under the direction of
Ministry of Culture, Sports and Tourism
Organisers
Sports Authority of Vietnam · Vietnam Olympic Committee · Vietcontent
Sponsors
Herbalife · Coolmate · TCL Vietnam · VTC · FMG
Media partners
Xây dựng newspaper · CafeBiz · Kenh14 · Tatler · Thể Thao · VTV Prime · Webthethao.vn
Host and moderator
Host: Khánh Mỹ. Panels moderated by journalist Dương Ngọc Trinh (VTV)

Who attended

  • Ministry of Culture, Sports and Tourism: Minister Nguyễn Văn Hùng (President of the Vietnam Olympic Committee), Standing Deputy Minister Lâm Thị Phương Thanh, Deputy Minister Hoàng Đạo Cương, Sports Authority Director General Nguyễn Danh Hoàng Việt
  • Central Policy and Strategy Commission; Central Propaganda and Mass Mobilisation Commission; Government Office; Ministry of Home Affairs; provincial leaders
  • International guests: Korea Sports Promotion Foundation (KSPO), Korean Cultural Center
  • Companies: Vietcontent, Động Lực, FMG, Coolmate, VTC, VCCorp, VTVcab, FPT Play, New Sports, California Wellness Group, VSP
Minister Nguyễn Văn Hùng addressing the Summit
Minister Nguyễn Văn Hùng addressing the Summit
Cho Hyun Jae, Chairman of the Korea Sports Promotion Foundation, speaking
Cho Hyun Jae, Chairman of the Korea Sports Promotion Foundation, speaking

VSES 2026 in review

VSES 2026 in reviewVietnam Sports Economy Summit 2026, 27 March 2026 at Meliá Hanoi: the opening address, the panel sessions and the closing session.

Vietnam Sports Economy Report 2026

Vietnam’s first dedicated report on the sports economy, in eight parts: global sports business models, the size of Vietnam’s market, growth drivers (mass participation, infrastructure, events, sports tourism), investment opportunities and growth scenarios. Trương Trí Vĩnh presented it for the authors in Session 1.

~0.3%of GDP, about USD 1–1.5 bn: Vietnam’s sports economy today
2–3%of GDP, about USD 30–60 bn: the 30-year scenario, in line with the share in China and the US today
USD 2.3 trnglobal sports economy (WEF); core revenue about USD 500 bn
8chapters in the report
Vietnam Sports Economy Report 2026

Figures as presented by Trương Trí Vĩnh at the Summit. The authors called for a fuller legal framework, stronger rights protection and a dedicated capital market for sport.

Ten big questions for Vietnam’s sports economy

Set out at VSES 2026.

  1. 01

    Can Vietnam build a real sports industry?

  2. 02

    How big is Vietnam’s sports market, really?

  3. 03

    What will drive Vietnam’s sports economy?

  4. 04

    Can Vietnamese sports clubs become real businesses?

  5. 05

    Can media rights become a major revenue source for Vietnamese sport?

  6. 06

    Can Vietnam become the region’s hub for sports events?

  7. 07

    Can sport become a new driver of tourism and local economies?

  8. 08

    Does Vietnam need a national strategy for the sports economy?

  9. 09

    How can technology change Vietnam’s sports ecosystem?

  10. 10

    What will Vietnam’s sports economy look like in ten years?

A panel on the main stage
A panel on the main stage
A speaker presenting
A speaker presenting

Programme and discussions

Open each part for the key points of the talks and panels.

Opening Opening addressRemarks by: Minister of Culture, Sports and Tourism Nguyễn Văn Hùng

Minister Nguyễn Văn Hùng · Seven questions for the Summit

  • On what political and legal basis is sport an economic sector?
  • What do World Cup hosts earn, and how much does it add to GDP? “We started late… where can we leapfrog?”
  • With double-digit growth as the target, where and how much can sport add to GDP?
  • How does sport become an important part of a modern service economy?
  • Which rules still stand in the way? The Sports Law should be put to the National Assembly for amendment.
  • How do we get a joined-up sports ecosystem? “No one can do the work of business for it.”
  • Can Vietnam do it: host major events, sell services, make and distribute products, and grow sports tourism rooted in its regions?

Assessment

  • “Until now our approach has been piecemeal, small and scattered.” Minister Nguyễn Văn Hùng asked for “more action than quotation”.
  • The goal: sport that is “strong in results, rich in economic value, deep in cultural value and sustainable”.

“The law is not just about control; it creates room to grow and a platform for a new industry.”

Minister Nguyễn Văn Hùng
Session 1 Vietnam Sports Economy Report 2026: a global view of sport as an industryPresenter: Trương Trí Vĩnh, on behalf of the authors

Vietnam’s market base

  • 100 million people and 2025 GDP above USD 500 billion: “people and money”. Urbanisation is above 40% against 80–90% in developed countries: plenty of room, since sports spending follows cities.
  • The sector is moving from participation and medals to consumption, commerce and services. Vietnam already has a sports economy, but it is fragmented and lacks legal, financial and competition foundations.

The global sports economy

  • Core revenue (rights, sponsorship, tickets) is about USD 500 billion; about USD 1 trillion with spill-overs; the WEF estimates USD 2–2.3 trillion.
  • Three shifts since the 1990s: competitions became content, clubs became assets, the internet globalised fans. The business is moving “from selling tickets to selling audiences”.
  • Run two tracks at once: mega events (big but risky) and year-round professional leagues (steady income).

Size and scenarios

  • Today: the sports economy is about 0.3% of GDP, roughly USD 1–1.5 billion; the core is about USD 300 million.
  • A 30-year S-curve scenario: 2–3% of GDP, about USD 30–60 billion, in line with the share in China and the US today.
  • The lesson: copy no single model; growth can come from property and infrastructure, tourism, technology and AI.

“Sport is turning from a ticket business into a media business: from selling tickets to selling audiences.”

Trương Trí Vĩnh
Session 2 Building a sports economy: the Korean modelPresenter: Cho Hyun Jae, Chairman, Korea Sports Promotion Foundation (KSPO); former Vice Minister of Culture, Sports and Tourism

Three stages

  • Before 1988: sport for national prestige. After Seoul 1988: sport for all, through public centres and local clubs. Today: a sports industry creating value through ICT, fandom and urban development.

Money and law

  • KSPO was set up after 1988 with about USD 300 million of surplus. Legal betting raises about USD 1.5 billion a year: 50% for community sport, 30% for elite sport, 20% for R&D, start-ups and the sports industry.
  • The Sports Industry Promotion Act (2007) lets private operators lease venues for up to 25 years instead of 3, cutting state costs by 30% and lifting venue revenue by 50%.
  • Korea’s sports market was about USD 32 billion in 2010 and nearly doubled by 2024. In 2024 the KBO passed 10 million spectators for the first time. Around 70% of pro athletes come up through clubs.

Three pillars for Vietnam

  • Law: a sports industry promotion act so that companies that build venues can profit. Infrastructure: “365-day hubs” with retail and offices. People: professional managers.

“Without professional managers, sports infrastructure is just concrete.”

Cho Hyun Jae

“Never build a venue just for competition; it may fail. It has to be a hub that works 365 days a year.”

Cho Hyun Jae
Session 3 Panel: Markets, investment and revenue models in sportModerator: Journalist Dương Ngọc Trinh (VTV)Speakers: Hoàng Hải Vân · Chu Tiến Đạt · Lim Song · Tô Duy · Dane Fort · Tô Nam Phương

Tô Duy, New Sports

  • Courts and basketball competitions from primary school to pro level, plus a management app; PPA Asia pickleball is next. Hurdles: permits differ by province and arena rents lack transparency.

Dane Fort, California Wellness Group

  • Only about 1% of Vietnamese belong to a gym, against 20–40% elsewhere; the aim is 10% within ten years. A billion-dollar industry starts with people and how they think about health.

Lim Song, VSP

  • A global boxing convention in HCMC in May 2026: about VND 5 billion in cost for an estimated VND 100 billion in impact. Some 80% of an organiser’s risk lies in permit delays.
  • Proposals: an Agoda-style platform to book public venues; incentives instead of paperwork; tech platforms to fund events.

Hoàng Hải Vân, Coolmate

  • Coolmate entered the US on Amazon in 2025, with two products earning Amazon’s Choice, and is expanding into Thailand and Malaysia.

Chu Tiến Đạt, VTC

  • Esports is worth nearly USD 2 billion a year worldwide and about USD 6 million in Vietnam. Digital fan engagement and collectibles bring about USD 12 billion a year globally; Vietnam has “almost nothing yet”.
  • He called for digital sports to be recognised when the law is amended; the 2026 National Games include three esports titles.

Tô Nam Phương, FPT Play

  • FPT Play holds Premier League rights for the next 5.5 years. SEA Games 33 drew about 2 billion views on FPT Play in under a month; without rights protection the market loses “billions of dollars”.

Session takeaways

  • The sports economy brings together four parties: the state, sport, business and investors.

“Sports and sports-lifestyle products are Coolmate’s passport to the world market.”

Hoàng Hải Vân, Coolmate

“Not a financial unicorn, but a unicorn in quality of life.”

Dane Fort, California Wellness Group
Session 4 International experience: Korea’s sports industry policyPresenter: Park Chan A, Director, Korean Cultural Center, Embassy of the Republic of Korea in Vietnam

Structure, budget and data

  • A Sports Industry Division in Korea’s culture ministry runs industry planning, with about KRW 400 billion a year.
  • The 2024 survey: revenue of about KRW 84.6 trillion, some 490,000 workers and 130,000 companies. The 2030 target is KRW 116 trillion.
  • Pro sport: five sports and about 70 locally rooted clubs; women make up over half of baseball crowds. The state only regulates and supervises.

Support schemes

  • Stage-by-stage support from start-up to global expansion; low-interest loans; a 2026 investment fund of about KRW 40 billion, including a sports-tech fund for AI.
  • 10% of sports-betting profits go to professional league organisers.
Session 5 Panel: Policy and strategy for Vietnam’s sports economyModerator: Journalist Dương Ngọc Trinh (VTV)Speakers: Cho Hyun Jae · Bùi Huy Năm · Nguyễn Hồng Minh · Vi Quốc Tuấn · Đào Duy Tuấn

Nguyễn Hồng Minh, Deputy Director General, Sports Authority of Vietnam

  • Sport can be “an integrated service industry”, and private investment is “a must”. Four sets of measures: draw companies into venues and major events; 25-year leases or 30-year operating rights; support for manufacturers and service firms; clear commercial and media rights.

Vi Quốc Tuấn, Vietnam Golf Association

  • About 150,000 golfers and nearly 100 courses, aiming for 150–180 by 2030. Obstacles: a 20% excise tax, 2–3 years of approvals, no public courses.

Đào Duy Tuấn, Government Office

  • Education and awareness come first; school sport is the base. The state “does not do everything, it builds the framework”, and public money is “seed capital” for private investment.

Bùi Huy Năm, VTVcab · Cho Hyun Jae, KSPO

  • Without a new model now, Vietnam will miss out because others “have moved too fast”. Mr Cho: a young population makes this “a golden moment”; finance, capital and tax support for private firms are key.

From the floor

  • Lê Văn Thành, Chairman of Động Lực: sponsorship is not deductible, while other countries allow 100–120%; he proposed a tax-deductible sports fund and an early sports-economy law.
  • Vietnam Motorsport Federation (in writing): revive the unused Mỹ Đình circuit, idle for over five years, as a low-cost FIA Grade 3 track.

“This is the right moment to take the sports economy more seriously and more systematically.”

Bùi Huy Năm, VTVcab

“As the platform, the state does not do everything; it builds the institutions.”

Đào Duy Tuấn, Government Office
Closing Conclusions and next stepsRemarks by: Minister of Culture, Sports and Tourism Nguyễn Văn Hùng

Minister Nguyễn Văn Hùng · Conclusions

  • “We must build a sports economy”, as part of an integrated service economy. The home market is “solid ground”: 100 million people, 38% exercising regularly, over 40% in Hanoi and HCMC.
  • The Party General Secretary has suggested studying a World Cup bid; the Ministry has launched a project aimed at the nation’s centenary.

Three tasks

  • Amend the Sports Law to enable growth, with a full chapter on the sports economy; it is on the 16th National Assembly’s agenda.
  • Submit a Sports Economy Strategy to 2045 to the Prime Minister, “to be done within 2026”.
  • All 34 provinces to act on the principle “the locality decides, acts and takes responsibility”.

“A football club, built the right way, is a sports economy in itself.”

Minister Nguyễn Văn Hùng

“Let us listen together, think together and act together, travel together and arrive together.”

Minister Nguyễn Văn Hùng

Speakers 13

Titles as at the time of the Summit.

Notable quotes

Taken from the livestream and lightly edited. Vietnamese remarks are translated.

“The law is not just about control; it creates room to grow and a platform for a new industry.”

Minister Nguyễn Văn Hùng

“Even without many elite athletes, Vietnam can still build a sports economy.”

Trương Trí Vĩnh, report author

“Without professional managers, sports infrastructure is just concrete.”

Cho Hyun Jae, Chairman, KSPO

“This is the right moment to take the sports economy more seriously and more systematically.”

Bùi Huy Năm, CEO, VTVcab

Figures cited

Figures as cited by speakers at the Summit; they are not official statistics.

IndicatorValueCited by
Size of Vietnam’s sports economyAbout 0.3% of GDP, roughly USD 1–1.5 bnTrương Trí Vĩnh
30-year scenario2–3% of GDP, about USD 30–60 bnTrương Trí Vĩnh
Global sports economyUSD 500 bn (core) – USD 2.3 trn (WEF)Trương Trí Vĩnh
Share exercising regularly38% (over 40% in Hanoi and HCMC)Minister Nguyễn Văn Hùng
SEA Games 33 views on FPT PlayAbout 2 billion in under a monthTô Nam Phương
Esports, Vietnam / worldAbout USD 6 m / nearly USD 2 bn a yearChu Tiến Đạt
Gym membershipAbout 1% of the populationDane Fort
Golfers / coursesAbout 150,000 / nearly 100 coursesVi Quốc Tuấn
Korea’s sports industry, 2024About KRW 84.6 trn; 490,000 jobsPark Chan A
Korea’s sports marketUSD 32 bn (2010), nearly doubled by 2024Cho Hyun Jae
Động Lực’s sports sponsorshipVND 50 to nearly 100 bn a yearLê Văn Thành

13 proposals from the Summit

Drawn from the speakers and the floor.

  1. 01

    Amend the Sports Law with a chapter on the sports economy

    Minister Nguyễn Văn Hùng
  2. 02

    Submit a Sports Economy Strategy to 2045 to the Prime Minister within 2026

    Minister Nguyễn Văn Hùng
  3. 03

    Study a World Cup bid

    Minister Nguyễn Văn Hùng, at the General Secretary’s suggestion
  4. 04

    A sports industry promotion act; 365-day venues; trained managers

    Cho Hyun Jae
  5. 05

    25-year leases or 30-year operating rights for venues

    Nguyễn Hồng Minh
  6. 06

    The state builds the framework and uses public money as seed capital

    Đào Duy Tuấn
  7. 07

    Make sponsorship tax-deductible; set up a sports fund; pass a sports-economy law

    Lê Văn Thành, Động Lực
  8. 08

    Cut the excise tax on golf; build public courses

    Vi Quốc Tuấn
  9. 09

    A booking platform for public venues; incentives instead of permits

    Lim Song
  10. 10

    One permit process nationwide; transparent arena rents

    Tô Duy
  11. 11

    Protect media rights; a digital content exchange

    Tô Nam Phương · Chu Tiến Đạt
  12. 12

    Bring esports and digital sport into the official system and schools

    Chu Tiến Đạt
  13. 13

    Revive the Mỹ Đình circuit

    Vietnam Motorsport Federation
Delegates following a panel
Delegates following a panel

After the Summit

On 12 June 2026 the Sports Authority of Vietnam and Vietcontent signed an agreement to advance the sports economy: to keep the Summit going, publish the report every year, and build sector data and an index.

What followed

  • Amending the Sports Law in the 16th National Assembly
  • Drafting the Sports Economy Strategy to 2045
  • A study on bidding for the World Cup
  • An esports event run by the Sports Authority in 2026

Photos

Media coverage

138news storiesto 28 March 2026

Detailed list: 195 items, including later coverage

  • 8TV and radio reports
  • 115press articles before, on and after the day
  • 72social media posts

Notable headlines

In the news

See the full list (195 items)

Headlines translated from the original; most articles are in Vietnamese.

Television and radio 8

  1. VTV112:00 news bulletin
  2. VTV1Sports 24/7, 19:40
  3. VTV3Sports 24/7, 19:40
  4. VTV2360° Sport bulletin
  5. VTVcab On FootballWorld of Sport bulletin, 20:00
  6. VTVcab On Sports NewsWorld of Sport bulletin, 20:00
  7. VOVSport Pulse, 18:00
  8. VOVSport Pulse, 18:00

Press before the Summit 23

  1. Information Centre, Sports Authority of VietnamVietnam Sports Economy Summit 2026: Unlocking resources, driving sustainable development
  2. Vietnam Olympic CommitteeVietnam Sports Economy Summit 2026: Unlocking resources, driving sustainable development
  3. Lao ĐộngVietnam Sports Economy Summit 2026 to discuss three key topics
  4. Thể thao Việt Nam PlusVietnam’s sports economy on the threshold of professional development
  5. WebthethaoVietnam Sports Economy Summit 2026: Time to “activate” a billion-dollar industry
  6. Information Centre, Sports Authority of VietnamVietnam Sports Economy Summit 2026: Opening the way for sport to become a new growth driver
  7. Thể thao Việt Nam PlusVietnam Sports Economy Summit 2026: Seeking ways to turn sport into a new growth driver
  8. Thể thao & Cuộc sống magazineVietnam Sports Economy Summit 2026: A new driver for growth and sustainable development
  9. Kenh14Vietnam Sports Economy Summit 2026: When sport is no longer just about what happens on the field
  10. WebthethaoVietnam Sports Economy Report 2026 lays the groundwork for “Shaping a New Economy”
  11. WebthethaoWhat opportunities are opening up for Vietnam’s sports economy? Is it a real investment market?
  12. WebthethaoWhat does the map of Vietnam’s sports economy show?
  13. Xây dựngSports infrastructure can create major economic value for cities
  14. Báo MớiSports infrastructure can create major economic value for cities
  15. Vietnam.vnSports infrastructure can create major economic value for cities
  16. Lao ĐộngThe sports economy opens new paths for development
  17. Thể thao & Cuộc sống magazineVietnam’s sports economy 2026: Clearing the way for sport to become a new growth driver
  18. Ministry of Culture, Sports and TourismVietnam Sports Economy Summit 2026: Opening the way for sport to become a new growth driver
  19. VTVcabCan Vietnamese sport become a real economic sector?
  20. Information Centre, Sports Authority of VietnamSports Economy Summit 2026: New momentum for a key economic sector
  21. WebthethaoWhat is special about the Vietnam Sports Economy Summit 2026?
  22. Sài Gòn Giải PhóngFirst Vietnam Sports Economy Report published
  23. Thể thao & Văn hóaTCL becomes an Official Partner of the Vietnam Olympic Committee

Press on the day 74

  1. Dân tríVietnamese sport expected to create economic value
  2. Tuổi TrẻHopes for Vietnamese sport to create economic value
  3. VietnamPlusVietnam Sports Economy Summit 2026: A “bridge” to a new investment market
  4. Văn hóaCreating new room for Vietnam’s sports economy
  5. Lao ĐộngVietnam Sports Economy Summit focuses on answering the big questions
  6. Thể thao & Văn hóaSports Economy Summit 2026: Paving the way for a new economic sector in Vietnam
  7. Tin tứcVietnam Sports Economy Summit 2026 – Shaping a New Economy
  8. Tiền PhongVietnam Sports Economy Summit 2026 – Shaping a New Economy
  9. Hà Nội MớiVietnam Sports Economy Summit 2026: A new direction for growth through sport
  10. Nhân DânBuilding momentum for the sports economy
  11. Kenh14Minister of Culture, Sports and Tourism Nguyễn Văn Hùng: “Vietnam is determined to host an event on the scale of the World Cup!”
  12. Vietnam News Agency – Domestic NewsVietnam Sports Economy Summit 2026: Shaping a New Economy
  13. Thể thao Việt Nam PlusVietnam Sports Economy Summit 2026 opens: Building and shaping the sports economy as a true new economy
  14. 24hVietnam Sports Economy Summit 2026: An institutional “boost” for the billion-dollar dream
  15. Sài Gòn Giải PhóngVietnam Sports Economy Summit 2026 brings fresh insights
  16. Xây dựngVietnam Sports Economy Summit 2026: Shaping a New Economy
  17. Ministry of Culture, Sports and TourismVietnam Sports Economy Summit 2026 opens: Shaping a New Economy
  18. Vietnam PictorialVietnam Sports Economy Summit 2026: Shaping a New Economy
  19. Báo MớiVietnam Sports Economy Summit 2026 – Shaping a New Economy
  20. VTV MoneyVietnam Sports Economy Summit 2026: From awareness to action
  21. Đại Đoàn KếtTowards building a sports economy sector
  22. Government NewsVietnam Sports Economy Summit 2026: Shaping a New Economy
  23. VOV 2Vietnam Sports Economy Summit 2026 – Shaping a New Economy
  24. Information Centre, Sports Authority of VietnamVietnam Sports Economy Summit 2026 opens
  25. Kiểm toánSports Economy Summit 2026: Paving the way for a new economic sector
  26. Thương mại và Công luận e-magazineVietnam Sports Economy Summit 2026: Defining sport as a new economic sector
  27. Đại biểu Nhân dânA golden moment for Vietnam to develop its sports economy
  28. Đại biểu Nhân dânShaping policy for sports economy development
  29. Culture and Arts MagazineTowards a sustainable economic ecosystem for Vietnamese sport
  30. Phụ nữ Việt NamVietnam Sports Economy Summit 2026: A “bridge” to a new investment market
  31. VnEconomyChoosing a development model for Vietnam’s sports economy
  32. Vietnam Investment ReviewVietnam’s sports economy eyes billion-dollar breakthrough
  33. VietNamNetVietnamese sport creates economic value
  34. Thanh NiênVietnamese sport hopes to earn billions and become a new pillar of national growth
  35. CafeBizVietnam’s sports economy: What will it take to reach the billion-dollar scale?
  36. Diễn đàn Doanh nghiệpSports economy: A “gold mine” waiting to be tapped
  37. VTC NewsMinister of Culture, Sports and Tourism Nguyễn Văn Hùng: Sport is an important part of the modern service economy
  38. Quân đội Nhân dânVSES 2026: Defining the sports economy as a new driver of development
  39. CafeBizVietnam’s sports economy 2026: When businesses begin to shape the sports sector
  40. Xây dựngVietnam Sports Economy Summit 2026: Shaping a New Economy
  41. Sài Gòn Giải PhóngSport – an economic sector of the future
  42. Viet Nam NewsVSES 2026 highlights growth potential of sports sector
  43. Vietnam News Agency – Tin tứcVietnam Sports Economy Summit 2026 explores pathways to new sector
  44. VietNamNetVietnam Sports Economy Summit 2026 explores pathways to new sector
  45. VietnamPlusVietnam Sports Economy Summit 2026 explores pathways to new sector
  46. Quân đội Nhân dânVietnam Sports Economy Summit 2026 explores pathways to new sector
  47. VnEconomySports economy: a new growth engine for Vietnam’s GDP
  48. VSPDr. Lim Song Talks at Vietnam Sports Economic Summit 2026
  49. OVietNamVSES 2026 highlights growth potential of sports sector
  50. Vietnam.vnVietnam Sports Economic Forum 2026: A “bridge” to create a new investment market.
  51. Vietnam.vnCreating new opportunities for Vietnam's sports economy.
  52. Vietnam.vnVietnam Sports Economic Forum 2026
  53. Nhân DânVietnamese sports summit explores ways to shape a new economy
  54. VietnamPlusVietnam Sports Economy Summit 2026: Building a new economic sector
  55. Thể thao & Văn hóaA lively Vietnam Sports Economy Summit 2026
  56. OFnewsReviving the “abandoned racetrack” at Mỹ Đình: Breaking the deadlock for the motorsport economy
  57. Institute for Brand and Competition Strategy80th anniversary of Vietnam’s Sports Tradition Day (27 March): Raising awareness of the sports economy
  58. Pháp luật80th anniversary of Vietnam’s Sports Tradition Day (27 March): Raising awareness of the sports economy
  59. Tin tức Bóng đáHopes for Vietnamese sport to create economic value
  60. WebthethaoLive: Vietnam Sports Economy Summit 2026
  61. WebthethaoMinister Nguyễn Văn Hùng: Building a legal framework to make the new economic sector a growth driver
  62. WebthethaoThe striking figures shaping Vietnam’s sports market
  63. WebthethaoThe sports economy opens up: Coolmate seeks a “passport” to the world through performance apparel
  64. WebthethaoMinister Nguyễn Văn Hùng: Amending the law to “enable” sport to become an integrated service industry
  65. Webthethao2 billion views and a rights “gold mine”: The sports economy opens from two touchpoints
  66. WebthethaoSport as an economic sector: From tournaments to a multi-billion-dollar business ecosystem
  67. WebthethaoSouth Korea’s experience at the Vietnam Sports Economy Summit 2026: Turning sport from “welfare” into a billion-dollar economic driver
  68. WebthethaoLessons from South Korean sport on reaching USD 80 billion in growth
  69. WebthethaoThe sports economy starts with people: Health “unicorns” and Vietnam’s billion-dollar challenge
  70. WebthethaoVietnam’s sports economy 2026: When businesses begin to shape the sports sector
  71. WebthethaoWhat does the map of Vietnam’s sports economy show?
  72. WebthethaoVietnam Sports Economy Summit 2026: Esports awaits a big boost
  73. WebthethaoVietnam’s sports economy and the challenge of unlocking golf’s “gold mine”
  74. Ministry of Culture, Sports and Tourism portalVietnam Sports Economy Summit 2026 opens: Shaping a New Economy

Press after the Summit 18

  1. WebthethaoSports Economy Summit 2026: “A Sports Economy Law is needed soon to unlock society’s resources”!
  2. MSN.comVietnam's sports economy eyes billion dollar breakthrough
  3. An Giang NewspaperVietnam Sports Economy Summit 2026: A “bridge” to a new investment market
  4. Diễn đàn Doanh nghiệp magazineSports economy: A “gold mine” waiting to be tapped
  5. WebthethaoVietnam Sports Economy Summit 2026: How did South Korea build and commercialise its national sports industry?
  6. WebthethaoClearing infrastructure and red-tape “bottlenecks”: A boost for Vietnam’s sports economy to take off?
  7. WebthethaoSports Economy Summit 2026: “A Sports Economy Law is needed soon to unlock society’s resources”!
  8. Tatler AsiaThe economy that promises Vietnam tens of billions of dollars
  9. Webthethao5 highlights from the Sports Economy Summit 2026: From policy thinking to a multi-billion-dollar “gold mine”
  10. VTCVietnam Sports Economy Summit 2026: A “bridge” to a new investment market
  11. Vietnam Recreational Sports and Esports AssociationVietnam Sports Economy Summit 2026 highlights digital transformation and the rising role of esports
  12. VTC FamilyVTC at VSES 2026: Driving the digital sports economy
  13. WebthethaoEducation will build the key workforce for the sustainable development of sport and the sports economy
  14. VnExpressWhy sport cannot yet be a tens-of-billions-of-dollars industry
  15. Thể thao & Văn hóaVietnamese sport and the ecosystem of an economic sector
  16. WebthethaoVietnam’s sports economy: Shifting from “mass movement” to “consumer market” to generate cash flow
  17. WebthethaoHow could technology and AI change Vietnam’s sports economy ecosystem?
  18. Doanh nghiệp & Cuộc sốngVietnam Sports Economy Summit 2026: Shaping a New Economy

Social media 72

  1. Vietnam Sports News 24/7Vietnam Sports Economy Summit 2026: Unlocking resources, driving sustainable development
  2. Fanpage WebthethaoOfficial announcement: The Vietnam Sports Economy Summit 2026 will take place
  3. VTVcabCan Vietnamese sport become a real economic sector?
  4. Fanpage WebthethaoVietnam Sports Economy Report 2026 lays the groundwork for “Shaping a New Economy”
  5. Fanpage WebthethaoVietnam’s sports economy – When businesses begin to steer the market
  6. Fanpage WebthethaoWhat’s “hot” at the Vietnam Sports Economy Summit 2026? Billion-dollar opportunities are opening up
  7. Fanpage WebthethaoVietnam Sports Economy Summit 2026: Time to activate a billion-dollar industry
  8. Fanpage WebthethaoBuilding on the 2023 and 2024 editions, the Sports Economy Summit 2026 will take place on the morning of Friday 27 March…
  9. Fanpage WebthethaoThe global sports economy: From USD 2.3 trillion to a projected USD 8.8 trillion by 2050
  10. Fanpage WebthethaoThe telling figures after two editions of the Vietnam Sports Economy Summit
  11. Khánh Hòa BadmintonVietnam Sports Economy Summit 2026 to be held
  12. Vietnam Sports News 24/7Sports Economy Summit 2026 – Marking 80 years of Vietnamese sport
  13. Vietnam VolleyballOfficial announcement: The Vietnam Sports Economy Summit 2026 will take place
  14. Bóng rổ TVOfficial announcement: The Vietnam Sports Economy Summit 2026 will take place
  15. VSA – Sport for AllOfficial announcement: The Vietnam Sports Economy Summit 2026 will take place
  16. Vietnam Women and Sport CommitteeOfficial announcement: Vietnam Sports Economy Summit 2026
  17. Fanpage WebthethaoVietnam Sports Economy Report 2026 lays the groundwork for “Shaping a New Economy”
  18. Fanpage WebthethaoPodcast: Coolmate’s “million-dollar” view of the sports economy / Vietnam Sports Economy Summit 2026
  19. Culture, Sports and Tourism NewsVietnam Sports Economy Summit 2026: Opening the way for sport to become a new growth driver
  20. Fanpage WebthethaoVietnam’s sports economy: Are a consumption paradox and fragmentation holding back growth?
  21. On SportsAiming to open up a large and promising economic sector, the Vietnam Sports Economy Summit 2026 (VSES 2026) is not only…
  22. Fanpage WebthethaoWhat opportunities are opening up for Vietnam’s sports economy?
  23. Fanpage WebthethaoCoolmate and the story behind the breakthroughs of Vietnam’s sports economy
  24. Fanpage Vietnam VolleyballMinister Nguyễn Văn Hùng: The sports economy is a new growth space for Vietnam
  25. Fanpage WebthethaoFirst images from the Vietnam Sports Economy Summit 2026, held this morning, 27 March, in Hanoi.
  26. Fanpage WebthethaoMarking the 80th anniversary of Vietnam’s Sports Tradition Day
  27. Fanpage WebthethaoLessons from South Korea: Turning sport into a billion-dollar economic driver
  28. Fanpage WebthethaoVietnam Sports Economy Summit 2026
  29. Fanpage WebthethaoSport as an economic sector: From tournaments to a multi-billion-dollar business ecosystem
  30. Fanpage WebthethaoAt the Vietnam Sports Economy Summit 2026, Mr Cho Hyun Jae, Chairman of the Korea Sports Promotion Foundation and former Vice Minister of Culture, Sports and…
  31. Fanpage WebthethaoThree decades of commercialisation: from the pitch to financial assets
  32. Fanpage WebthethaoSport in the service economy: an “experience machine”
  33. Fanpage WebthethaoMinister Nguyễn Văn Hùng: The sports economy is a new growth space for Vietnam
  34. Fanpage WebthethaoThe figures shaping Vietnam’s sports economy market
  35. Fanpage WebthethaoFrom modest beginnings, South Korean sport has gradually become a strategic industry that contributes significantly to the…
  36. Fanpage WebthethaoVietnam’s sports economy: Hitting the accelerator to avoid “missing the billion-dollar train”?
  37. Fanpage Webthethao“Vietnamese esports awaits a big boost in 2026” – Mr Chu Tiến Đạt, Chairman of the Members’ Council and Party Secretary of the Media Corporation…
  38. Fanpage WebthethaoThe sports economy opens up: Coolmate seeks a “passport” to the world
  39. Fanpage WebthethaoVietnam Sports Economy Summit 2026
  40. Fanpage WebthethaoAt the closing of the Vietnam Sports Economy Summit 2026, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng affirmed the determination to make sport…
  41. Fanpage WebthethaoSouth Korea’s support policies for sports businesses are said to be closely targeted and flexible, helping promising companies operate…
  42. Fanpage WebthethaoVietnamese esports to get an official tournament and a place at the 2026 National Sports Games
  43. Fanpage Webthethao80% of the risk of a sports event in Vietnam lies not on the field or in ticket sales, but in something that makes every investor wary.
  44. Fanpage Webthethao“Agoda for stadiums” – A step to unshackle the sports events industry
  45. Fanpage SportTVLive / Vietnam Sports Economy Summit 2026 / VSES 2026
  46. Fanpage WebthethaoAt the Vietnam Sports Economy Summit 2026, Mr Cho Hyun Jae (Chairman of the Korea Sports Promotion Foundation and former Vice Minister of Culture, Sports and Tourism of South Korea)…
  47. Fanpage WebthethaoAt the Vietnam Sports Economy Summit 2026, Mr Cho Hyun Jae, Chairman of the Korea Sports Promotion Foundation and former Vice Minister of Culture, Sports and…
  48. Fanpage VIRESAVietnam Sports Economy Summit 2026 highlights digital transformation and the rising role of esports
  49. Fanpage Vietnam Women and Sport CommitteeVietnam Sports Economy Summit 2026: Unlocking resources – Shaping a billion-dollar ecosystem
  50. Fanpage Vietnam Sports News 24/7Minister Nguyễn Văn Hùng: Building a legal framework for the sports economy to become a growth driver
  51. Fanpage Thể thao XanhVietnam Sports Economy Summit 2026
  52. Fanpage Thể thao XanhBuilding a legal framework to drive the sports economy
  53. Fanpage VSA – Sport for AllVietnam Sports Economy Summit 2026 opens
  54. Fanpage Thể thao XanhThe sports economy starts with people
  55. Fanpage Sài Gòn Thể ThaoVietnam Sports Economy Summit 2026: Laying the foundation for a new economic sector
  56. Fanpage Vietnam ParasportsSouth Korea’s experience: Policies that power a sports economy breakthrough
  57. Fanpage Vietnam SwimmingSports Economy Summit 2026: The start of an era of “sport as an economic driver”
  58. Fanpage Vietnam International Half MarathonLive / Vietnam Sports Economy Summit 2026 / VSES 2026
  59. Fanpage Võ Đài Học ĐườngLive / Vietnam Sports Economy Summit 2026 / VSES 2026
  60. Fanpage WebthethaoBeyond improving the quality of play, what South Korean sports professionals care about most is the fan experience; fans come to the stadium…
  61. Fanpage WebthethaoEducation is not only the foundation of awareness but also the decisive support for the success of Vietnam’s sports economy in the long-term vision to…
  62. Fanpage WebthethaoSport is not just about “keeping fit”: Time to reposition it as an economic sector!
  63. Fanpage Webthethao2 billion views and a rights “gold mine”: A breakthrough opportunity for Vietnam’s sports economy
  64. Fanpage California Fitness & Yoga Centers VietnamCEO Dane Fort and his strategic vision at the Vietnam Sports Economy Summit 2026
  65. Fanpage VIRESAVietnam Sports Economy Summit 2026 highlights digital transformation and the rising role of esports
  66. Fanpage VSA – Sport for AllBuilding a legal framework to drive the sports economy
  67. Fanpage On Sport ConnectPart of the events marking the 80th anniversary of Vietnam’s Sports Tradition Day, the Sports Economy Summit 2026 took place in Hanoi, drawing…
  68. Fanpage WebthethaoHealth “unicorns”: The billion-dollar challenge of Vietnam’s sports economy starts with people
  69. Fanpage WebthethaoA Sports Economy Law is needed soon to unlock society’s resources
  70. Fanpage Nâng tầm thể thao ViệtVietnam Sports Economy Summit 2026: Shaping a promising new economic sector
  71. Fanpage Webthethao5 highlights from the Sports Economy Summit 2026: Vietnamese sport faces a billion-dollar “gold mine”
  72. Fanpage WebthethaoMoving away from “sport as a mass movement” or “medal hunting”, Vietnam’s sports economy is gradually shifting to a “consumer market” to create…

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